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GFP Be a Trail Blazer Ad

Traditional  30 Second Cable Ad

Action-packed adventure in the great outdoors! Rebranding a county and showcasing its beauty. That was the mission for this ad with the Greater Freeport Partnership.

Style: Traditional Ad

Duration: 00:30

Greater Freeport Partnership

Screen grab #1 for Be A Trail Blazer Ad

This video ad was an anchor piece of content for a multi platform and multi year campaign that lived on television, OTT, social media, and the company's website. In year one, we produced four different video ads touching on four different parks within the region. This ad was first video of the second year focusing on an outdoors activity. We couldn't be more pleased with the results. And the client was thrilled as well! 

The Destination

Nothing says "off-road," like taking the camera handheld deep into the woods and catching trail riders as they fly by! This specific ad was shot in one day. But technically, it would have required two days, including our drone footage. Luckily, we have been working with the partnership for some time and were able to refer to our archive for the aerial shoots.

This ad aimed to submerse the viewer into the action and have the audience's heart racing! To do this, we incorporated a lot of handheld movements and selected shots that emphasized the tires, sharp turns, and hangtime.

 

After that, it came down to music selection and a faster edit. The result? An action-packed ride is leaving adventures ready to explore all of what Stephenson County has to offer!

The Process

Screen grab #2 for Be A Trail Blazer Ad
Screen grab #3 for Be A Trail Blazer Ad

Let's Tell Your Story!

This video ad was an anchor piece of content for a multi platform and multi year campaign that lived on television, OTT, social media, and the company's website. In year one there where four different video ads we produced touching on four different parks within the region. This ad was first video of the second year focusing on an outdoors activity. We could't be more pleased with the results. And the client was thrilled as well! 

The Destination

Nothing says "off-road," like taking the camera handheld deep into the woods and catching trail riders as they fly by! This specific ad was shot in one day. But technically, it would have required two days, including our drone footage. Luckily, we have been working with the partnership for some time and were able to refer to our archive for the aerial shoots.

This ad aimed to submerse the viewer into the action and have the audience's heart racing! To do this, we incorporated a lot of handheld movements and selected shots that emphasized the tires, sharp turns, and hangtime.

 

After that, it came down to music selection and a faster edit. The end result? An action-packed ride is leaving adventures ready to explore all of what Stephenson County has to offer!

The Process

Screen grab #4 for Be A Trail Blazer Ad
Screen grab #5 for Be A Trail Blazer Ad
Screen grab #6 for Be A Trail Blazer Ad
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