Podcasts only work when there is serious intent behind them—tragic statement, but true. The chances of you being Alex Cooper are next to zero, and that's okay because if you're reading this, you own or work for a business that does fine not being Alex Cooper or Joe Rogan. So, to be intentional with your podcast is to ask a series of thoughtful questions about the ideal audience. Because there are many time-wasters out there, and you don't want to be one of them.  We first ask why. Why do you want to start a podcast? The best answer for our clients is something to the effect, "I want to improve and expand our organic content marketing in a way that ultimately increases sales for our business." ​Then we ask who. ​Who is your ideal customer in your business? What do they buy from you? When they make a purchase, what do they find most valuable about their experience?  ​We do this because if your podcast is going to help with sales, it makes sense to have as much overlap between your audience and ideal customer as possible.  ​Now comes the what.  ​In what format should your podcast be to best communicate with your ideal audience/customer? And what format brings them the most value? ​What depends on the Venn diagram between the format that is most valuable to your audience and how feasible that format is with your production budget and logistical constraints.

After we're finished with the ideation phase we'll have a few show formats to pick from. We then test the formats to determine which feels best to both produce and consume. These tests are done internally before the show is launched. Although changes are noted so that everything can be revisited and retested post show launch.

Production is where the magic happens. Each production typically breaks down in two buckets. Remote and in-studio. Our team has the knowledge and experience to produce either so the choice is typically made based on phases one and two seen above. We work with you on each and every episode to not only make production a care free process but also to ensure the production of your show evolves with you!

We don't just click publish. We watch, listen, and analyze every episode. We're obsessed with learning each platform and the best ways not just to improve the content but grow your show until it's reached complete niche dominance! We study both the audio and video performance. We listen to the audience's feedback and are constantly looking for new ways to improve.